About Us

“Dreaming of a beautiful YOYA store in 2002”.

These were the only words written as a New Year’s wish on a greeting card in December 2001.

We love children, we love design, we love art and we love fashion.

Our vision was to combine our passions from our various and different backgrounds to create a modern and innovative environment in children’s retail. Happily, we succeeded as Yoya has been a source of inspiration to many. We were voted New York magazine’s “Best Kid’s Store” in 2002 and have been featured in numerous magazines, TV shows and feature films.

For the last seven years, we have been bringing the best in children’s fashion and design to our store in New York’s West Village. We have a great team known for our village sensibilities toward customer relations and personal attention. We are all dedicated to making your experience at Yoya a special one. We are a neighborhood store with an international appeal. Our focus on simple and beautiful products has earned us the support from people all over the world. As it turns out….people seem to love what we love.

Thank you for helping to make our dream, a reality.